Washington University in St. Louis
Position Summary
Medical Advancement at WashU Medicine is developing a best-in-class grateful patient donor program and has created an exciting new opportunity to continue to build upon its recent success. The Sr. Director of Donor Participation and Pipeline Development will provide long term strategic direction, analysis, and support to engage and inspire the patient constituency to invest in WashU Medicine. Reporting to the Assistant Vice Chancellor for Medical Advancement, the Senior Director will play an integral role in continuing to develop Office of Medical Advancement’s comprehensive grateful patient program.
Job Description
Primary Duties & Responsibilities
- Creates and executes comprehensive grateful patient donor acquisition program.
- Provides strategic leadership for broad fundraising, marketing, and digital strategies to acquire donors from the WashU Medicine patient population with the goal of growing a major gift donor pipeline.
- Partners with key WashU Medicine internal stakeholders to develop compelling and inspiring strategic fundraising plans to deepen the engagement of and investment from Wash U Medicine’s grateful patients.
- Leads the content creation and development of fundraising initiatives and manages production and execution of materials to targeted audiences to increase patient engagement and investment in Wash U Medicine.
- Drives and executes online fundraising for multiple platforms, based on goals, donor mindset, brand guidelines, and fundraising priorities.
- Collaborates within Medical Advancement, across University Advancement, and with partners at WashU Medicine in the following critical areas:
- In concert with UA’s Business Intelligence Unit (BI), strategically generates lists of grateful patient audiences for outreach and solicitations.
- In coordination with the units of Medical Advancement Administration and Strategic Engagement, develops and executes a system for a seamless transition of annual giving patient donors with a highly rated gift capacity into portfolios of major gift officers for further qualification and engagement.
- Partnering with the BI Data Analytics Team, create robust data models and algorithms to inform strategies and drive greater success in future acquisition efforts.
- Collaborates with the WashU Medicine Marketing and Communications team to leverage impact of existing marketing campaign language and content.
- In coordination with the Vice Chancellor and Assistant Vice Chancellor for Medical Advancement, creates and defines measures of success and develops a comprehensive tracking system to review and analyze various forms of data and analytics for reporting and identification of new growth opportunities.
- Reviews marketing research and identifies new opportunities for growth and development, while staying abreast of latest trends in marketing, video, social media, and digital strategies across university, academic medical center and for profit-sectors.
- Implements existing program policies including HIPAA compliance and standardization of opt-out protocols. Leads proposed updates to these policies in conjunction with key stakeholders including Business Intelligence, WashU Physicians Program, WashU Medicine Marketing & Communications, Advancement Communications, and WashU Compliance.
- Manages Assistant Director, focused on grateful patient acquisition efforts for Medical Advancement and Siteman Cancer Center.
- Performs other duties as assigned.
Preferred Qualifications
- Five years of professional experience in a large-scale multi-channel annual giving program in higher education or an academic medical center, in journalism, communications and marketing, non-profit, or related environment.
- Successful candidates will possess strong multichannel direct marketing skills.
- Experience in digital storytelling and design, philanthropic, advancement, donor recognition, alumni engagement, non-profit, or a university setting.
- Strong organizational, interpersonal, and problem-solving skills with the ability to manage multiple projects simultaneously and navigate a complex work environment.
- Commitment to delivering excellent customer service, the ability to work independently as well as collaboratively, and comfort working with ambiguity.
- Possess a high level of professionalism and commitment to confidentiality with sound judgment and discretion.
- Master’s level degree.
- Strong ability in time management and organization, with excellent oral and written communication skills, and adept in a team-oriented environment of colleagues and volunteers.
- Ability to meet multiple deadlines under pressure.
- Ability to handle confidential information professionally.
- Ability to articulate the needs, interests, and accomplishments of Siteman to a wide range of audiences.
- Perform in an intellectually rigorous and complex environment, exhibit personal characteristics enabling effective interaction with important constituencies, and possess a genuine commitment to the advancement of science and science education and to the principles governing Washington University and Siteman Cancer Center.
Required Qualifications
- Bachelor’s degree.
- Six years of related experience.
Please apply via https://jobs.wustl.edu/ and enter job #JR82418
Salary Range
The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one’s qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
Questions
For frequently asked questions about the application process, please refer to our External Applicant FAQ.
Accommodation
If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Benefits Statement
Personal
- Up to 22 days of vacation, 10 recognized holidays, and sick time.
- Competitive health insurance packages with priority appointments and lower copays/coinsurance.
- Want to Live Near Your Work and/or improve your commute? Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods.
- WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
Wellness
- Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
Family
- We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
- WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/
EEO/AA Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Diversity Statement
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
Please apply via https://jobs.wustl.edu/ and enter job #JR82418
