The Caregiver Club
Part-Time Social Media and Marketing Coordinator
The Caregiver Club- Working to improve the lives of individuals living with Alzheimer’s and dementia by supporting their caregivers.
Did you know that 1 out of every 3 seniors will be affected by either Alzheimer’s or dementia in their lifetime? Furthermore, over 11 million Americans provide unpaid care for people suffering from these diseases. It is a national health crisis that is touching countless families across the country.
Given how widespread this epidemic is, our mission is simple: break down communication barriers surrounding Alzheimer’s and other forms of dementia while raising awareness and support for caregivers. Our ultimate goal is to support caregivers — we hope you join us in this effort!
Who are we looking for?
As our first Social Media and Marketing Coordinator, you will play a key role in shaping and executing the marketing strategy for The Caregiver Club. You’ll collaborate directly with the co-founders to develop and implement a cohesive, strategic plan across social media, email marketing, and community outreach.
Your primary focus will be on growing our digital presence through thoughtful content creation, social media management, and audience engagement. Our Instagram currently has 1,142 followers since launching in February 2022, and our Facebook page has 233 followers. We also plan to expand our presence across LinkedIn, Twitter, TikTok, and YouTube.
This is a part-time position (8-10 hours per week) with flexible hours and remote work options, though occasional in-person attendance at local St. Louis events (including evenings) will be required.
What will you be doing?
Manage and contribute to the creation and publishing of social media content across all platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and emerging channels
Develop and maintain a comprehensive content calendar to support consistent and strategic social media activations
Participate in brainstorming sessions to generate creative, engaging, and promotional content ideas
Implement marketing strategies to reach and engage both new and existing audiences
Monitor and analyze weekly performance metrics, using insights to optimize content and improve engagement
Collaborate closely with the executive team to develop content aligned with organizational goals and brand voice
Support the planning, execution, and reporting of influencer partnerships and campaigns
Expanding and maintaining our in-store presence for our caregiver gift sets in the St. Louis area.
Attending our caregiver-companion outings to photograph and promote our events.
What experience, skills, or qualifications are necessary?
Must be located in the St. Louis (STL) area
Available to attend in-person events, including evenings and weekends as needed
Experience managing and creating content for social media platforms (e.g., Instagram, Facebook, Twitter)
Proficient with Canva for creating visual content and marketing materials
Familiar with using Mailchimp for email marketing campaigns and communications
Experience with Google and Google Business
Knowledge of best social media practices
Good follow-up skills, ability to prioritize and work effectively in a multi-tasking environment
Experience with influencer marketing is a plus
Experience with WordPress is a plus
Ability to keep clear, organized notes
Track record demonstrating ability/natural orientation to identify issues requiring immediate attention, combined with the ability to infuse others with the same sense of urgency, and to act on them
Compensation:
Beginning at $20/hour and commensurate with experience.
Applicant Instructions: Please email a cover letter and resume to info@thecaregiverclub.org with the email subject line “TCC Social Media/Marketing Coordinator Application.”
It is the policy of the Caregiver Club to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.
