Brown School at Washington University in St. Louis
This position develops and contributes innovative and strategic content for the digital media properties of the Brown School. This includes audience analysis, project plans, content development and implementation for the website, intranet, social media platforms, enewsletters, digital signage and digital advertisements.
The Brown School advances research and graduate education in social work, public health and social policy, with an emphasis on equity and social justice. The right candidate will be a team player, passionate about finding and telling the stories of the Brown School-its students, staff, faculty, alumni and partners—through compelling digital content. They will creatively engage to ensure that content is being effectively distributed and repurposed to key audiences-including prospective students, peer institutions, partners and donors-to generate awareness and excitement about the school’s programs, research and impact. They will stay abreast of changes and innovations in the digital space and introduce innovation as needed to further the School’s message delivery and operational goals.
PRIMARY DUTIES AND RESPONSIBILITIES:
Strategic content creation, including:
Effective development of digital content and delivery to relevant sites, services or content management systems, including SharePoint and WordPress.
Design and distribution of School enewsletters and eblasts.
Development of social media campaigns.
In-building digital signage assets and stories.
Video storytelling: from storyboarding, to interviewing to editing counsel.
Website and digital channel strategy and maintenance
Using data and stakeholder input, maintains effective web architecture to meet the needs and goals of the institution, including accessibility.
Ability to create compelling web page content, and edit and proof copy submitted by others, for clarity and effectiveness, and with SEO in mind.
Ensures accuracy and updating of information on the sites and proactively reaches out to key constituents to receive new information and assets, when needed.
Ensures the updating and maintenance of content on digital signage throughout the school buildings.
Manages small digital retargeting ad campaigns (in collaboration with Admissions Department, via AdRoll).
Internal client consultation and service
When asked, recommends content creation plans to assist research centers and partners in maintaining their websites, enewsletters and social media accounts.
Looks for and receives content recommendations for website, intranet and social media from School and university stakeholders, and proactively channels them to the appropriate digital channel for posting/distribution.
Serves as the liaison to the Professional Development department for their email marketing needs as well as all other digital communications projects.
Prepares and delivers presentations on best practices when necessary to other School stakeholders.
Information strategy and architecture
Surveys internal and external stakeholders to receive feedback on web and digital properties.
Creates information architecture for new properties based upon data feedback, including upcoming redevelopment of the School’s intranet.
Structures website content and navigation according to analytics, feedback, usability, business goals and Web best practices, including SEO and accessibility.
Works in concert with IT and Service Center Manager to analyze and implement the School’s CRM system and marketing lists for effective email delivery and data integrity and maintenance in compliance with law.
Proactive research and analysis
Reviews web and email delivery analytics to discover site issues and identify new opportunities.
Performs competitive analysis assessing usability/accessibility and SEO opportunities.
Analyzes target audiences.
Analyzes and defines project goals that address the objectives of the School.
Conducts content audits.
Performs other duties as assigned.
Bachelor’s degree, plus three years of experience with the development of strategic content for digital marketing and communications (web, email, digital advertising, social media), or equivalent combination of education and experience.
In-depth knowledge of web, digital marketing and social media best practices and software.
At least five years of professional experience with developing digital communications mentioned above.
Intermediate video editing capability.
Background and knowledge of CRM database management.
A strong portfolio that demonstrates knowledge in creating digital plans and strategies, organizing content for the web, social media, digital marketing, video storytelling.
Proficiency with content management systems, including SharePoint and WordPress.
Meticulous attention to detail.
Proficient in HTML and CSS.
Proficiency with digital analytics and measurement (Google Analytics, Google Ads, Facebook Insights, etc.).
Curious and passionate to tell the stories of social work, public health and social policy, students, faculty and staff; ability and comfort-level conducting interviews with academic subject-matter experts when needed.
Positive work ethic; good relationship management skills and a good team player.
Creative and enthusiastic; detail oriented, organized and structured thinker.
Ability to prioritize and manage multiple activities, deadlines and deliverables simultaneously.
Must have collaborative and consultative work style and strong partnering skills, as well as a comfort level with writing and proofreading.
Some experience with video editing software and InDesign is a plus.
To learn more and apply go to: https://jobs.wustl.edu
Search Job Number: 34944