Washington University in St. Louis
Washington University in St. Louis – University Advancement
Location: St. Louis, MO (West Campus)
Hiring Range: $65,900 – $78,000
The Opportunity: Drive the Pulse of Philanthropy
At WashU, we believe every alumnus has a story and a stake in our future. We are looking for a Senior Associate Director of Direct Marketing & Participation who is more than just a tactician—we need a strategic architect.
In this role, you won’t just send mail; you will design sophisticated, omni-channel journeys that turn alumni pride into tangible impact. You will help lead the charge in evolving our culture of philanthropy, using data-driven insights to reach thousands of alumni and build a lifetime of loyalty.
The Impact You’ll Make:
- Campaign Strategist: Lead the end-to-end development of sophisticated omni-channel outreach campaigns, ensuring our message reaches alumni exactly where they are—whether that’s in their inbox, on their doorstep, or in their social feeds.
- Participation Catalyst: Design innovative solicitation strategies that move the needle on alumni donor participation and secure critical funding for WashU’s top Annual Fund priorities.
- Community Builder: Pioneer new initiatives that foster a culture of philanthropy on campus, bridging the gap between current students and our global alumni network.
- Collaborative Partner: Act as a key bridge between Advancement Communications and Donor Relations, ensuring every touchpoint feels personal, cohesive, and impactful.
Who You Are:
- An Advancement Pro: You have a background in nonprofit development, alumni relations, or high-level direct marketing where persuasion and participation are the primary KPIs.
- A Sophisticated Marketer: You understand segmentation, testing methodologies, and how to tell a story that resonates across different generations of constituents.
- A University Ally: You thrive in an academic environment and understand the unique nuances of higher education fundraising.
- Data-Fluent: You are comfortable handling confidential donor data (HIPAA trained) to inform strategy and track campaign ROI.
Why WashU?
- A Legacy of Excellence: Join one of the nation’s premier research universities during an exciting era of growth.
- A Mission with Meaning: Your work directly funds scholarships, research, and campus priorities that change lives.
- Full Benefits Suite: This is a full-time (37.5 hours/week) staff position within the University Advancement family, offering a stable, collaborative, and mission-driven work culture.
Requirements at a Glance:
- Experience: Proven track record in nonprofit direct marketing, annual giving, or communications.
- Location: Based in beautiful St. Louis, MO (West Campus).
- Flexibility: Willingness to work occasional evenings/weekends for high-impact events and campaign launches.
Ready to lead our next great campaign? We are looking for a visionary who sees the person behind the data point. Apply today to help shape the future of Washington University.
