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Mallory Erickson works at the intersection of fundraising strategy, executive coaching, and behavior design to help nonprofit professionals master the most human part of their job: connection. A former fundraiser turned coach, she’s the creator of the Power Partners Formula™️, a framework that has helped over 100,000 nonprofit leaders raise more from aligned funders without burnout, overwhelm, or compromise.
She is the author of What the Fundraising and host of the podcast by the same name, where she unpacks the hidden systems that shape how fundraisers show up, from chronic stress and perfectionism to the scarcity mindset embedded in the sector’s DNA. Her work centers on the belief that when we support the people behind the purpose, we get better results and a more sustainable social impact sector.
In 2024, Mallory launched Practivated, an AI-powered platform where fundraisers can practice real donor conversations in a safe, dynamic environment. Think: a flight simulator for fundraising. From big asks to tough objections, Practivated helps fundraisers rehearse, refine, and build confidence because performance improves with practice, and fundraisers deserve that too.
In this keynote, Mallory offers a refreshing perspective on today’s fundraising landscape. In a time shaped by AI, donor-advised funds, wealth transfer, and constant change, it’s easy to feel like fundraising is happening to us. Drawing on behavior science and years of experience, Mallory will show why fundraisers have more agency than they think and share practical strategies to quiet the overwhelm, build genuine donor confidence, strengthen one-on-one donor relationships, and use AI as a tool rather than a source of pressure.
























































































