The most important part of a campaign feasibility study is interviewing the right prospects to determine their attitudes toward the organization, their thoughts on the project, and their willingness to provide support. Our team spends time with our clients to identify the best prospects and ensure their input. We also help develop a strong case for support so that study participants gain a clear understanding about the importance and impact of the project.
Aware of the importance of the organization’s ability to conduct a campaign, The Rome Group assesses an organization’s internal readiness through a review of existing fundraising activities, current policies and procedures, evaluation of staffing capacity and volunteer roles, and a review of information management systems.
Our feasibility study reports include feedback from study participants and an assessment of the potential of a campaign, including a proposed goal. They also:
- Identify any issues to be addressed either before or during a campaign;
- Include a campaign gift table, including target gift amounts and number of major donors that will be needed;
- Recommend campaign strategies and a timetable of activities.
- Highlight internal resource requirements for a successful campaign.
Our feasibility studies not only tell you what your campaign can raise, but how to do it successfully.