Digital Communications Specialist

Summary:

Responsible for engaging and growing our online communities, creating compelling content, and maintaining a strong brand presence. The ideal candidate is both a skilled communicator and a creative visual storyteller who can design graphics, manage social media conversations, and foster brand loyalty.

Responsibilities:

Social Media & Online Community Engagement:

• Create and implement ongoing social media and digital initiatives for the wide range of J programs, initiatives, and brand.
• Maintain and grow the St. Louis Jewish Community Center’s online presence in a manner that attracts new audiences and engages current members.
• Identify and implement new ways to engage online that expands the J’s reach and brand awareness, including utilizing community influencers.
• Provide reputation management by monitoring online feedback through social listening and identify opportunities and threats in the social media and digital space.
• Execute advertising campaigns through social media platforms. Monitor and track results.
• Research, identify, and implement the newest online marketing trends.
• Provide benchmarks and analyze data from social media initiatives to make recommendations on future communications planning and other decision-making.
• Optimize digital communications for maximum performance on targeted social platforms.
• Conduct keyword research to drive content creation and online advertising.

Graphic Design & Content Creation:

• Design and produce graphics for social media, email campaigns, events, and other digital or print needs.
• Work collaboratively with J program staff to collect, write, and publish content for marketing initiatives, websites, social media, fundraising opportunities, partner websites and more.
• Manage agency core copy for programs, events, and initiatives.
  Create content and update jccstl.org for the purposes of promoting programs online and search engine optimization.
• Collaborate on editorial calendars and campaign planning.
• Provide copywriting and proofreading for agency programs, events, and initiatives.
• Provide input and execute email marketing campaigns to support membership development, ticket sales, program participation, etc.

Public Relations:

• Create, proofread, and disseminate press releases to traditional media outlets, as well as online.
• Update and ensure accuracy of online listings of events (jccstl.org, news sites, community calendars, etc.).
• Other duties as assigned by supervisor.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design or related field.
• Two+ years of professional experience in online marketing, web design or social media, may include internships.
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Excellent written communication and proofreading skills.
• Demonstrated project management skills with the ability to meet deadlines and maintain timelines.
• Ability to work independently, as well as in teams.
• Skilled and updated knowledge of current social media trends, platforms, and best practices.
• Proficiency with Microsoft Office products, Google Docs, etc.
  Expert knowledge in WordPress is preferred.
• Basic Salesforce navigation is a plus.
• Experience in content management systems (i.e.: Trello, etc.) is preferred.
• Knowledge of basic public relations principles and practices is preferred.
• Experience working with email marketing software and campaign management is preferred.
• Working knowledge of Adobe Creative Suite is strongly preferred.
• Passion for and knowledge of Jewish topics a plus but not required.

Application Information:

To Apply click here: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3242222