St. Louis Children's Hospital
St. Louis Children’s Hospital Foundation supports St. Louis Children’s Hospital in its mission to ‘do what’s right for kids.’ The Foundation’s vision is to establish Children’s Hospital as the region’s charitable cause of choice. We inspire hospital donors and ignite their passion for helping children and families through expert pediatric care, impactful advocacy and outreach, and innovative research to treat and prevent childhood diseases and disorders.
Under the leadership of the Channel Manager, this position is responsible for setting the strategy for/leading the execution of personalizing the donor experience to St. Louis Children’s Hospital Foundation through digital channels.
Responsibilities
· Oversee and manage the delivery of all digital marketing and strategy including email, website, TeamRaiser, social and SMS.
· Work closely with Business Analyst(s) to develop an understanding of potential target audiences interested in supporting St. Louis Children’s Hospital. Map audience segments to their affinities and behaviors in order to drive engagement, conversion and retention through the delivery of personalized experiences.
· Work closely with the Channel Manager to create an integrated, multi-channel experience for target audiences that drives value and meets audience expectations.
· Hands-on in delivery of projects; ensuring design, development and scope are fully formed and documented.
· Lead digital project planning and analysis. Identify goals and objectives and measure key performance indicators (KPI’s) against success criteria.
· Manage full life cycle of projects for new and existing web properties and digital assets. Coordinate internal teams and vendors for on time, quality deliverables.
· Use data and insights, including analytics, testing and SEO, to drive strategy, delivery and consistent measurement and optimization of digital experiences. Use these insights to develop existing and new segmentation strategies which align across digital touch points. Collaborate across the entire Foundation team, especially with Donor Experience & Engagement team to ensure we are aligned with and executing on the goals and priorities of the business.
· Research, evaluate and recommend new digital technologies and tools as appropriate.
Qualifications
3 – 5 years of successful experience in development/marketing, specifically digital marketing
Bachelor’s degree
Excellent organizational and time management skills; ability to meet deadlines
Exceptional analytical, written and oral communication skills
Project oriented, able to handle several tasks at the same time
A results-oriented individual, who demonstrates the ability to work well with people at all levels of an organization
Ability to clearly and effectively communicate rationale behind customer experience recommendations
Ability to work collaboratively and settle disagreements amicably in a team environment
Please apply at: https://jobs.bjc.org/jobs/1189399?lang=en-us
