Pedal the Cause
Pedal the Cause provides critical funding for cancer research at Siteman Cancer Center and Siteman Kids at St. Louis Children’s Hospital through our annual cycling challenge. It is our hope that research funded by Pedal the Cause will ultimately lead to a cure for cancer.
Founded in 2010 with the bold model of using 100% of rider-raised donations to fund world-class cancer research, Pedal the Cause has quickly become the gateway to curing cancer – all cancers, for everyone. In this period of diminished federal funding where support typically gets funneled to already proven concepts, many potential new ideas are not deemed eligible. Pedal the Cause donations “seed” best-in-breed ideas at our beneficiaries to allow the cultivation of proof of concept and critical data. These seeded projects often turn into groundbreaking results that lead to new treatments and cures, preventions, and early detection diagnostics.
Job Description:
This position reports directly to the Executive Director. This individual will take the primary role in providing vision, strategy and execution of all communications and marketing functions across the continuum, playing an integral role in propelling the organization forward in surpassing strategic goals and boosting affinity for Pedal the Cause.
Responsibilities:
Strategic Planning and Execution
- Develop and execute communications / marketing strategy to maximize the retention, recruitment, satisfaction, and fundraising efforts of the Pedal the Cause community
- Plan and manage communications / marketing budget, including all advertising expenses, promotional items, website and merchandise
- Uphold brand standards across the organization’s publications to maintain the organization’s reputation and integrity
- Develop and execute all communication plans for individual constituent groups (riders, incentive earners, volunteers, donors, etc.) working in concert with appropriate leadership and departments to achieve goals
Content Marketing
- Manage and produce all communications, across all mediums, to sponsors, donors, participants and volunteers including: all email campaigns including e-newsletter, digital and printed marketing collateral, annual report, donor and sponsor correspondence, event PowerPoints, invitations, digital and printed event signage, promotional materials, etc.
- Develop content, create ancillary graphics, and manage all aspects of the website (WordPress) in order to effectively communicate event details and organizational achievements, provide resources to Pedal the Cause supporters, and ensure effortless transactions (registration, donations, sales, etc.)
- Develop, adapt and strategically tailor compelling messages for targeted audiences using the Pedal the Cause voice
- Produce and distribute advertisements and marketing content – digital, print-ready and video
- Develop and execute integrated social media strategy for Facebook, Twitter, Instagram and LinkedIn
- Produce all on-stage productions — including theme conceptualization, script writing, and the creation of supporting visuals
- Design and oversee the creative direction of all collateral, marketing, and development campaigns
- Lead the selection, design and sale of PTC merchandise at event weekend and in the online store
Media and Public Relations
- Manage and cultivate media relationships to properly position Pedal the Cause in all paid and earned media
- Write, distribute and follow up on press releases / pitches
- Prepare staff, board, participants and sponsors to speak on behalf of Pedal the Cause
Additional Responsibilities
- Attend and photograph all organization events; maintain the archival photo library
- Manage relationships with outside creative and PR agencies, website and promotional vendors, photographers, and printing firms
- Keep abreast of evolving industry trends
- Other duties include assisting staff with lead-up events, administration functions, and event management
Qualifications:
- Bachelor’s degree from an accredited university
- Minimum of 5 years of experience in leading marketing and communications efforts for an organization, non-profit experience a plus
- Palpable passion for our mission to create A World Without Cancer
- Passion for storytelling and community engagement
- Demonstrated ability and comfort to operate in both a detailed, hands-on environment and with a strategic, high level of organization
- Experience in public relations and building relationships with local media
- Design ability with strong Adobe Creative Suite capabilities (Photoshop, Illustrator, InDesign etc.)
- Familiarity with basic website editing using WordPress
- Ability to operate in a culture of high performance, while serving as a thought leader in marketing and communications
- Must be able to pass criminal background check, reference checks and drug screening
Pedal the Cause offers competitive compensation, a comprehensive benefits package, generous paid time-off, support for on-going learning and development, and solid 401(k) retirement plan to promote personal financial security. Pedal the Cause is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
To apply, email your cover letter and resume to david@pedalthecause.org.
